Blairgowrie Associates

Blairgowrie - Customer Experience and Organisational Efficiency Specialists

We take a pragmatic approach underpinned by 100+ years of 'real world' business experience.

John Cronin (Managing Director)

John Cronin

John has 20+ years' broad business experience spanning operational service delivery, organisational improvement & major change initiatives. He has held board-level & senior leadership roles within a range of business sectors. John now specialises in business strategy, customer insight and culture-lead business transformation. He combines his broad expertise in aligning business culture, market & customer-centric insight and commercially-focused business improvement, to enhance business growth and supporting strategy. John has developed trusted ongong relationships with MD's and CEO's through high-impact coaching both individaully and to leadership teams. He is a certified Six Sigma Black Belt (2001) and a practitioner of Net Promoter, Net Effort Score and Reality Indexing.


Mark Sowden (Associate Director)

Mark has over 15 years experience in HR and Organisational Development having held Board and senior leadership roles spanning public, private and third sectors.  As a qualified change agent, he has supported multiple organisations in the design and delivery of employee centric change management and organisational design & development.  His innovative approach to solution architecture across the full spectrum of the employee lifecycle has enabled Mark to design and implement award winning service infrastructure models that ensure a focus and balance between engagement, efficiency and end-user outcomes.  Marks naturally collaborative leadership style and refreshing approach to stakeholder management enables him to build trusted advisor relationships across all levels of an organisation.  Mark is a Chartered Member of the Chartered Institute of Personnel & Development and has a passion for talent development and leadership coaching.


Sue van Daesdonk (Associate Partner)

Sue Van Daesdonk

Sue has over 30 years’ experience as a successful leader in the IT & outsourced services industries, particularly in HR & Payroll.  She has previously worked at Capita, Logica & Ceridian.  Her areas of expertise are in software/service proposition development, project management & product management, combined with a wide knowledge of building solutions & services that focus on ‘rightsourcing’ for public & private sector clients .  She has a proven track record of interaction at all levels of business, effective team building & graduate development. 


Carl Lamerton (Associate Partner)

Carl Lamerton

Carl is a gifted, creative and highly experienced brand designer and artist. In addition to his technical expertise and experience, Carl is able to bring a methodology to brand design that sets him apart and helps him to create brands that capture the essence of what makes a business truly special. He is highly skilled at engaging with people across all levels of an organisation in order to facilitate clear positive thinking. The result is that Carl is able to produce imaginative, fabulous brands that clients are proud of – not just because they look great, but because they capture the story behind the brand.